By Cruz Lena
Wish to know which smartphone has made it to the current ranks? Here is a list of the most preferred brands in India. Buy smartphones to stay on par with the latest trends.
Xiaomi
It is the world’s 4thlargest smartphone maker headquartered in Beijing. Founded on 6th April 2010, Xiaomi entered the Indian market in July 2014 through the online shopping portal Flipkart.com. Xiaomi managed to break the world record for “most mobile phones sold on a single online platform in 24 hours”, by selling 2,112,010 handsets through its official website Mi.com. The company’s most popular phone in India is the Redmi Note 3 having sold almost 6 lakh units within the first two months of its launch in March 2016. It starts at Rs 9,999.
Lava
Established in the year 2003 as Pacetel Communications, the company was later renamed Lava International in 2009. In 2012 Lava released the first Intel-based smartphone in India under the brand name XOLO. The Lava Iris X1 was among the first smartphones in India to use the Android KitKat operating system. Currently facing a drop in sales due to increased pressure from Chinese Vendors, the company’s year on year growth fell by almost 29% during the last quarter.
Lenovo & Motorola
Founded by Liu Chuanzhi in 1984, Lenovo entered the smartphone market in 2012. In January 2014, Lenovo agreed to acquire the mobile phone handset maker Motorola Mobility from Google, and in October 2014 the deal was finalized for a reported 2.91 billion dollars. Lenovo has seen a dramatic growth in smartphones over the past year. With around 10% India market share, it sells about 30,000-40,000 units per day and together, they were able to ship close to 3 million smartphones in India, registering a healthy 60% year-on-year growth. According to #FlipTrends, an end of the year report by Flipkart, Lenovo A6000 Plus, and Lenovo K3 Note was the top two most sought after smartphones in 2015. Motorola closely followed with Moto G 3rd Gen and Moto E 2nd Gen, featuring at the third and sixth positions, respectively.
Micromax
Incorporated as Micromax Informatics Ltd. on 29 March 2000, it started selling mobile telephones in 2008. Having a 12.9% share in the market, Micromax aims to grow by 40% by March 2017. For 2015-16, Micromax is expected to close the year with nearlyRs 13,297 Crore in revenues. The company has about 11% average share of the total online exclusive sales for the industry. The Micromax Canvas 5 is its top selling phone.
Samsung
Samsung is the world’s second largest information technology company by revenue, only after Apple. They introduced their first mobile phone to India in 2004. Samsung continues to lead the Indian smart-phone segment a by registering a growth of 17% in the second quarter of 2016.According to IDC’s Quarterly Mobile Phone Tracker report, Samsung managed to capture 25.1% of the market, registering 10.9 % sequential growth over the previous quarter and 15 % growth from the same period last year. Samsung’s J series happens to be the key driver of sales in this quarter.
The smartphones mentioned above, are all available for purchase on the Tata Cliq app.
